In the digital marketing industry, changes happen literally every day. With that in mind, it’s more important than ever for teams to budget time and money for industry conferences in… [Read More]
October 17, 2019
Over 1.9 billion logged-in users visit YouTube each month, and every day users watch over a billion hours of video, generating billions of views. For businesses, these attentive eyes present… [Read More]
September 10, 2019
We often share how our PR department helps to support our SEO team with various strategies; but we haven’t talked about the value PR adds to our other departments as… [Read More]
August 29, 2019
I was at a conference recently and one of the speakers said, “Smart Shopping is the devil.” I admit I shared that sentiment when Smart everything first rolled out (we… [Read More]
April 29, 2019
The Statistics A recent study found that half of all web shoppers go to Amazon to search for a product. Amazon has over 300 million active users, and over 100… [Read More]
March 18, 2019
In honor of International Women’s Day, we’ve compiled a list of the top women in digital to follow on Twitter. Julie Bacchini, PPC | @NeptuneMoon “As a woman who has… [Read More]
March 7, 2019
One of the most important aspects of a new Google Ads campaign is the budget. What we recommend is always starting with a small budget to limit the risk of… [Read More]
September 6, 2018
Can Google Adwords (Now Google Ads) work for Small Businesses? Google has just announced that they are re-branding Google Adwords (their paid search platform) as Google Ads. And as part… [Read More]
June 29, 2018
How do I Advertise on Waze? Waze is a community-based wayfinding app that seeks to provide a better driving experience for all. It allows users to relay information on everything… [Read More]
May 23, 2018
Does The Maximize Conversions Strategy in Adwords Perform Well? A Closer look at Maximize Conversions bid strategy In case you have been under a rock or, like me, have been… [Read More]
February 16, 2018
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