The Statistics A recent study found that half of all web shoppers go to Amazon to search for a product. Amazon has over 300 million active users, and over 100… [Read More]
March 18, 2019
In honor of International Women’s Day, we’ve compiled a list of the top women in digital to follow on Twitter. Julie Bacchini, PPC | @NeptuneMoon “As a woman who has… [Read More]
March 7, 2019
One of the most important aspects of a new Google Ads campaign is the budget. What we recommend is always starting with a small budget to limit the risk of… [Read More]
September 6, 2018
Can Google Adwords (Now Google Ads) work for Small Businesses? Google has just announced that they are re-branding Google Adwords (their paid search platform) as Google Ads. And as part… [Read More]
June 29, 2018
How do I Advertise on Waze? Waze is a community-based wayfinding app that seeks to provide a better driving experience for all. It allows users to relay information on everything… [Read More]
May 23, 2018
Does The Maximize Conversions Strategy in Adwords Perform Well? A Closer look at Maximize Conversions bid strategy In case you have been under a rock or, like me, have been… [Read More]
February 16, 2018
What are some strategies for advertising after the holidays? After the holiday season has come and gone, the e-commerce season has not. A well-devised, post-Christmas marketing strategy can drive customers… [Read More]
December 19, 2017
Do Registered Trademark symbols show in paid search ads? Back in May, we updated a client’s product feed to include the registered symbol ® in product titles. But last week… [Read More]
October 16, 2017
Why is Facebook showing as a placement in the Google Display Network? While auditing the placements in a client’s remarketing campaign, one particular placement jumped out at me: facebook.com Since… [Read More]
September 19, 2017
What is Bounce Rate and Why is it Important? A few months ago we started working with a new client who had previously been running his own AdWords account. We… [Read More]
September 8, 2017
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