Lost in the Amazon

Categories: PPC

The Statistics A recent study found that half of all web shoppers go to Amazon to search for a product. Amazon has over 300 million active users, and over 100… [Read More]

Another Waze to Advertise

Categories: PPC

How do I Advertise on Waze? Waze is a community-based wayfinding app that seeks to provide a better driving experience for all. It allows users to relay information on everything… [Read More]

The Ad Grants Apocalypse

Categories: PPC

Does The Maximize Conversions Strategy in Adwords Perform Well? A Closer look at Maximize Conversions bid strategy In case you have been under a rock or, like me, have been… [Read More]

Post-Holiday Marketing Strategies

Categories: PPC, Social

What are some strategies for advertising after the holidays? After the holiday season has come and gone, the e-commerce season has not. A well-devised, post-Christmas marketing strategy can drive customers… [Read More]

Facebook on the GDN

Categories: PPC, Social

Why is Facebook showing as a placement in the Google Display Network? While auditing the placements in a client’s remarketing campaign, one particular placement jumped out at me: facebook.com Since… [Read More]

Is Bounce Rate Bullsh*t?

Categories: PPC

What is Bounce Rate and Why is it Important? A few months ago we started working with a new client who had previously been running his own AdWords account. We… [Read More]

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