Press Play: Capturing Video Viewer Audiences

Categories: PPC, Video

During this time of social distancing, more advertising dollars are shifting to video and valuable audiences become available for additional and future targeting. Although click through rates on video ads… [Read More]

How To Create Impactful YouTube Ads

Categories: Content, PPC, Video

Over 1.9 billion logged-in users visit YouTube each month, and every day users watch over a billion hours of video, generating billions of views. For businesses, these attentive eyes present… [Read More]

Is Smart Shopping the Devil?

Categories: PPC

I was at a conference recently and one of the speakers said, “Smart Shopping is the devil.”  I admit I shared that sentiment when Smart everything first rolled out (we… [Read More]

Lost in the Amazon

Categories: PPC

The Statistics A recent study found that half of all web shoppers go to Amazon to search for a product. Amazon has over 300 million active users, and over 100… [Read More]

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