The Ad Grants Apocalypse

Categories: PPC

A closer look at Maximize Conversions bid strategy In case you have been under a rock or, like me, have been wrapped up in the Philadelphia Eagles World Championship Football… [Read More]

Post-Holiday Marketing Strategies

Categories: Facebook, PPC

After the holiday season has come and gone, the e-commerce season has not. A well-devised, post-Christmas marketing strategy can drive customers to your website in larger numbers than you might… [Read More]

Facebook on the GDN

Categories: Facebook, PPC

While auditing the placements in a client’s remarketing campaign, one particular placement jumped out at me: Since when is Facebook on the Google Display Network? When you click “see… [Read More]

Is Bounce Rate Bullsh*t?

Categories: PPC

A few months ago we started working with a new client who had previously been running his own AdWords account. We overhauled and restructured the entire account, and quickly saw… [Read More]

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