E-commerce clients are typically a digital marketer’s dream. Everything is trackable – from how users got to your website to which products they browsed down to how much they spent on each order. The ROI is clear. But when you work at an agency, not all clients are this straightforward. After all, consumers are still shopping in local pharmacies and grocery stores.
In our latest case study, we review how our PPC strategies delivered an increase in product sales for our client at local brick and mortar stores, and supported their goal of expanding distribution into more retail chains.