At SEOM, we rely on a variety of third-party tools and guides to help us get through the day-to-day. We also read – constantly – to stay up to date on the latest industry happenings. These resources are valuable for clients as well as those new to Search Engine Marketing & Optimization.
PPC Tools
PPC Tool – AdWords Wrapper
PPC Tool – Keyword Phrase Builder
SEM Rush
AdWords Editor
SEO Tools
SEM Rush
Link Building Tool – Open Site Explorer
Multiple URL Opener
Broken Link Checker
Broken Link Checker (sitewide)
List of College and University Websites
Local Google Review Request Templates
Local Schema Generator
SEO Monitoring by Raven Tools
Google Review Link Generator
Google Search By Location
Social Media Tools
Facebook Ads: Who You Can Target
Pinterest Targeting Options
YouTube Video Ad Targeting Options
Social Media Image Size Guide
Meta Tags Preview – See how your meta data will look when you share a page on Facebook and Twitter
Guides & Articles
The Impact of Paid Ads on Organic Rankings
Follow Up: Even If You Rank #1 Organically, You Can Double Your Clicks with PPC
SEO – Beginner’s Guide to SEO
Lead Generation PPC Tips
PPC – Adwords vs. Analytics Discrepancies
PPC – Why to Bid on Your Trademark
PPC – More Reasons To Bid on Your Branded Terms
PPC – Ad Gallery – specs for creative across digital advertising platforms
SEO & PPC: The Facts on Integration, Cannibalism & Synergism
Search Query Reports – They’re Not Just for Breakfast
Link Building – The Myth of the Relevant Link 1000 search engine queries for linkbuilding
Other Companies in Philadelphia We Recommend
PR Company 4M Communication – Public Relations firm for media outreach, press releases, product reviews, copywriting, and more
Seer Interactive – Work with Fortune 500 companies and do a great job
GreenlaneSEO – Been doing great things for businesses since 2005
Front Street Consulting – Focus on PPC and handles both large and small accounts
FactorMedia – Social Media and SEO company that knows conversion rate optimization inside and out
Franchise Digital Interactive – Full-service digital marketing services for franchisees and franchisors