At SEOM, we rely on a variety of third-party tools and guides to help us get through the day-to-day.  We also read – constantly – to stay up to date on the latest industry happenings.  These resources are valuable for clients as well as those new to Search Engine Marketing & Optimization.

Guides & Articles

The Impact of Paid Ads on Organic Rankings

Follow Up: Even If You Rank #1 Organically, You Can Double Your Clicks with PPC

SEO – Beginner’s Guide to SEO

Lead Generation PPC Tips

PPC – Adwords vs. Analytics Discrepancies

PPC – Why to Bid on Your Trademark

PPC – More Reasons To Bid on Your Branded Terms

SEO & PPC: The Facts on Integration, Cannibalism & Synergism

Search Query Reports – They’re Not Just for Breakfast

Link Building – The Myth of the Relevant Link

1000 search engine queries for linkbuilding


Other Companies in Philadelphia We Recommend

PR Company 4M Communication – Public Relations firm for media outreach, press releases, product reviews, copywriting, and more

Seer Interactive – Work with Fortune 500 companies and do a great job

GreenlaneSEO – Been doing great things for businesses since 2005

Front Street Consulting – Focus on PPC and handles both large and small accounts

FactorMedia – Social Media and SEO company that knows conversion rate optimization inside and out

Franchise Digital Interactive  – Full-service digital marketing services for franchisees and franchisors