At SEOM, we pride ourselves on being efficient, effective digital marketers, so you can imagine how excited we felt when generative AI was announced. Over the years, as search engines have evolved, our team has continually revised and refined our processes to achieve maximum efficiency — and the thought of having new tools like ChatGPT, Gemini, and Copilot at our disposal was inspiring.
Roughly three years later, we’re fully immersed in this new age of artificial intelligence, and we’re loving it… for the most part.
We know from experience — and hilariously bad examples shared on social media — that LLMs (Large Language Models) are far from perfect and frequently flat out wrong. As a result, our team regularly fact-checks the information provided by AI. While increasing our efficiency is something we continually strive to achieve, it’s not something we’re willing to sacrifice quality for.
Hilariously bad example 👇
We also ensure that our team uses these new technologies responsibly. This means that, although we may use ChatGPT, Gemini, and other models to assist us, the work your account manager shares with you originates from their own mind and expertise.
Because no matter how smart AI gets, you understand your business better than anyone, and anything. And your account manager has taken the time to learn how your business operates and what your goals are. So before we publish anything, we do our due diligence to ensure it not only meets the needs of your customers but also reflects your business goals and brand identity.
In short, we like to think of AI as a helping hand, not a crutch.
How do our clients benefit?
For you, our client, this means you’ll continue to receive the same high-quality work you’ve grown accustomed to, but now done more efficiently with the aid of AI. For example, we can:
- Use ChatGPT to perform deep research on any given topic within minutes and use its findings to enhance a landing page or blog post.
- Create rich graphics using Copilot or ChatGPT for use on website pages or social media.
- Produce lists of trending topics for content ideas
- Generate supplemental lists of negative keyword ideas to increase quality PPC traffic.
- Identify content gaps between a client and a competitor.
- Create a list of underperforming pages by analyzing data from Google Search Console to identify which pages have low click-through rates.
ChatGPT has also helped our team troubleshoot issues we’ve encountered across various content management systems. Instead of consulting IT support teams, which can often result in extended wait times, long back-and-forths, and hourly fees, AI has helped us resolve problems, saving both parties time, effort, and potentially money.
The current digital marketing landscape is challenging, competitive, fast, ever-changing, and oftentimes unfair, but it’s also exciting. These innovations force us to stay on our toes and constantly learn and educate ourselves. It also gives us plenty of opportunities to a/b test and experiment, which, as marketers, makes us very, very happy!
What’s next?
SEOM is committed to staying at the forefront of AI technology. These platforms will continue to evolve and disrupt the digital landscape as we know it. However, one thing to keep in mind is that no matter how powerful these tools are, they’re still just tools. Ultimately, the work we produce is unique and strategically crafted to fit your business.
So while SEOM continues to evolve alongside the digital marketing landscape, you’ll continue to receive the same quality of work you know and love, and we’ll be prepared with strategies that meet the needs of your business and customers.
What our team is saying:
“In the Content and PR department, we’re constantly writing, editing, and brainstorming ideas for blogs, press releases, email or website copy, and whatever else the day throws at us! AI helps make some of the more time-consuming aspects of this planning more efficient. But my biggest rule is no copy/pasting! No matter how you use AI, the outputs ALWAYS need a human touch, whether that’s to edit, fact-check, or humanize.”
Danielle Forte, Director of Content & PR
“ChatGPT is a great tool for data analysis. I’ve recently used it for sorting data from Search Console to create a list of underperforming pages. I uploaded the document and asked it to use the persona of an SEO expert who is knowledgeable about click-through rates. After analyzing the document, ChatGPT provided a list of URLs that it determined were underperforming. I adjusted the title tag and meta description of these pages in an effort to improve the CTR.”
Steve Axt, Senior SEO Manager
“Google Ads’ Gen AI tools still have a long way to go. Automatically created assets have been weak, redundant, and off-brand. Google pushes you to auto-apply recommendations, and even refer to them as “AI-Essentials,” but we can’t trust AI to get it right without a thorough review and edits.”
Janine Monico, Vice President
“When clients request edits to their site structure — whether it’s modifying the header navigation, or implementing a unique form — coding is often involved. AI can be used to generate code, modify existing code, and troubleshoot coding problems. It’s particularly helpful when it breaks down code line by line, explaining what each piece does, which gives insight into how to modify it to meet the client’s request.”
Jackson Moyer, SEO Associate
June 9, 2025