What are some strategies for advertising after the holidays? After the holiday season has come and gone, the e-commerce season has not. A well-devised, post-Christmas marketing strategy can drive customers… [Read More]
December 19, 2017
Do Registered Trademark symbols show in paid search ads? Back in May, we updated a client’s product feed to include the registered symbol ® in product titles. But last week… [Read More]
October 16, 2017
Why is Facebook showing as a placement in the Google Display Network? While auditing the placements in a client’s remarketing campaign, one particular placement jumped out at me: facebook.com Since… [Read More]
September 19, 2017
What is Bounce Rate and Why is it Important? A few months ago we started working with a new client who had previously been running his own AdWords account. We… [Read More]
September 8, 2017
Is ebay a Search Partner on Google? This post comes to us from Josh Pack, Google/Bing PPC Specialist at SEOM Interactive: As a PPC Specialist who works daily within Google… [Read More]
July 21, 2017
Should I use Ads Added by Adwords? Before I start this rant post, I want to make 2 quick points… If you don’t want to read, but just want to… [Read More]
January 27, 2017
Does Adwords work for Small Businesses? There was a post the other day from Matt Umbro – Why SMBs Should not Run Adwords Accounts, which you can read for yourself…. [Read More]
March 28, 2016
Ah, the search query report. The bane of some PPC’ers existence. No, not because it isn’t useful, but because every time you go through it, it pisses you off. “Google… [Read More]
January 23, 2012
As Search Engine Marketing professionals, we rely on a vast set of tools to accomplish the nitty gritty of our work. From Open Site Explorer to Mike’s Marketing Tools, there… [Read More]
September 22, 2011
How can I optimize a small paid search campaign in Adwords? We have a client who has a small business and a small Google Adwords campaign. They advertise in about… [Read More]
July 11, 2011
Let’s Talk. Contact us for a free 30-minute marketing consultation.
