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As Search Engine Marketing professionals, we rely on a vast set of tools to accomplish the nitty gritty of our work. From Open Site Explorer to Mike’s Marketing Tools, there seemed to be a tool for everything. That is, until Google rolled out a new match type for PPC – Broad Match Modifier.

The new targeting feature allows you to create keyword lists that have a greater reach than “phrase” and [exact], but offers more control than broad match.

Implementing this match type has been a bit of a hassle, though, and we’ve had it up to here with the “Find, Replace” function in Excel.

So today we introduce our PPC tool: AdWords Keyword Wrapper for Broad Match Modifier.

Here’s how to use it:

1.       Visit http://www.searchenginesmarketer.com/ppckeywordwrapper/

2.       Copy & paste your keyword list into the first box marked “Enter Keywords.” For example, we used “divorce lawyer, divorce lawyers, divorce attorney, divorce attorneys, divorce law firm, divorce law firms.”

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3.       Enter keywords you want to match in the 2nd box marked “Enter Keywords To Match.” For example, lawyer, lawyers, attorney, attorneys, law firm, law firms.

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4.       Hit “Wrap.”

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5.       Your BMM’ed keywords will generate in the final box marked “Broad Match Modifiers.” Your list will look like this: “divorce +lawyer, divorce +lawyers, divorce +attorney, divorce +attorneys, divorce +law +firm, divorce +law +firms.”

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For your (and our) convenience, we also built the classic keyword wrapper tool below. Consider this page a one-stop-shop for your keyword wrapping needs.

Is there another tool the SEM world is missing?  Let us know about it in the comments, and we’ll see what we can do.

Categories: Google AdWords Help
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