Registered Trademark Symbols in Shopping Ads

Back in May, we updated a client’s product feed to include the registered symbol ® in product titles.

But last week our client noticed the symbols were no longer displaying in the Shopping ads. I reached out to Google and after escalating the issue to the Merchant Center team, here’s what a rep named Clarke said:

“We recently tweaked the canonicalization of titles so that special characters such as the registered trademark ‘r’ would be stripped out after processing. This also means that the registered trademark ‘t’ won’t show in the actual ads.”