We often share how our PR department helps to support our SEO team with various strategies; but we haven’t talked about the value PR adds to our other departments as well. One strategy that does not get much attention in the digital marketing world is the way that PR can fuel paid strategies and assist in creating custom tailored audiences.
In our latest case study, we review how we used PR tactics and tools to find an audience that our paid team could target with Facebook Ads for a client with a very niche demographic.