Google is steadily moving advertisers toward more automated, AI-driven campaigns. One of the latest tools in this push is AI Max, which uses broad signals from your website, user intent,… [Read More]
September 12, 2025
At SEOM, we pride ourselves on being efficient, effective digital marketers, so you can imagine how excited we felt when generative AI was announced. Over the years, as search engines… [Read More]
June 9, 2025
A solid digital marketing strategy often starts with comprehensive competitor analysis, which can help identify opportunities to strengthen your SEO, PPC, and social media efforts while revealing gaps your competitors… [Read More]
March 31, 2025
As counterintuitive as this may seem, you have to stop Googling yourself. Sure, you’re a business owner and want to quickly check your visibility, so you do a Google search…. [Read More]
July 26, 2024
Like everything else in the world, COVID-19 has affected digital marketing and the hundreds of planned conferences scheduled to take place over the past two years. Unfortunately, conferences had to… [Read More]
March 18, 2022
This year we’ve come to value things we may have previously taken for granted – big gatherings with friends and family, cleaning supplies, and even toilet paper. As digital marketers,… [Read More]
December 14, 2020
Data Studio is a great tool for displaying data and sharing performance reports with clients; however, it can be tricky to navigate and temperamental at times. Here are some common… [Read More]
May 26, 2020
Planning a wedding can be a time-consuming and stressful experience for a couple and it all starts with the first big decision: choosing a venue. With so much riding on… [Read More]
April 14, 2020
During this time of social distancing, more advertising dollars are shifting to video and valuable audiences become available for additional and future targeting. Although click through rates on video ads… [Read More]
March 20, 2020
E-commerce clients are typically a digital marketer’s dream. Everything is trackable – from how users got to your website to which products they browsed down to how much they spent… [Read More]
February 26, 2020
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