A solid digital marketing strategy often starts with comprehensive competitor analysis, which can help identify opportunities to strengthen your SEO, PPC, and social media efforts while revealing gaps your competitors… [Read More]
Janine Monico & Robert Spinrad
March 31, 2025
This year we’ve come to value things we may have previously taken for granted – big gatherings with friends and family, cleaning supplies, and even toilet paper. As digital marketers,… [Read More]
Alexandra McGinn & Janine Monico
December 14, 2020
E-commerce clients are typically a digital marketer’s dream. Everything is trackable – from how users got to your website to which products they browsed down to how much they spent… [Read More]
Janine Monico
February 26, 2020
How Can I Leverage my Google Remarketing Audience on Facebook? Last week we posted a resource on the robust list of ad targeting options on Facebook (and “robust” is an understatement)…. [Read More]
Janine Monico
March 7, 2016
What is the ROI on my Banner Display ad Strategy? Online Banner Display Advertising and ROI Calculations. If you are thinking about creating an online marketing campaign or you currently… [Read More]
Mark Kennedy
May 27, 2011