When a trending topic is relevant to your client’s offerings, jumping into the conversation is one way to enhance your client’s content strategy. You know your audience is talking about, and therefore searching for, information relating to the subject. However, trends come and go, so the sooner you can join in, the better.
Find out how our Content team used a trending topic to write and optimize a blog post for an e-commerce client, which ultimately landed on the first page of Google’s search results and increased website traffic.
January 27, 2021