What are some ways to engage our website visitors? Every page on your website presents an opportunity to engage your site visitors. Don’t overlook the chance to show your company’s… [Read More]
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How To Optimize YouTube Videos
How do you optimize videos on Youtube for Search? So you’re beginning to understand the keys to optimizing your website for the search engines; but what about video? Last year,… [Read More]
Learning Big Lessons from Small Business PPC Campaigns
How can I optimize a small paid search campaign in Adwords? We have a client who has a small business and a small Google Adwords campaign. They advertise in about… [Read More]
Using Expired Domains to Your SEO Advantage
How do I use Expired domains for SEO? If you think this is a post about buying an expired domain name and 301 redirecting it to your site, you’re wrong…. [Read More]
Link Building Tips for Small Businesses
What are some link building strategies for small businesses? You run a small business and you wear many hats. One day you’re the accountant, the next day the salesman. Sometimes… [Read More]
More Than 25 Characters in a Google Adwords Ad
Yes, it is true. You can have more than 25 characters in the title of your Google Adwords Ad. I’ve seen it in action. Being a Philadelphia Search Engine Marketing… [Read More]
Google Adwords in Foreign Countries and Languages
A lot of U.S. PPC advertisers would like to reach beyond the United States and even beyond English-speaking countries. But how does one do that? If you want to advertise… [Read More]
Putting Your Google Adwords Campaign on Bing’s MSN Adcenter
Now that Bing is “taking the world by storm,” a lot of people want to try it out. Businesses want to know if their Google Adwords account will perform as… [Read More]
Online Banner Display Advertising & ROI Calculations
What is the ROI on my Banner Display ad Strategy? Online Banner Display Advertising and ROI Calculations. If you are thinking about creating an online marketing campaign or you currently… [Read More]
Search Engine Marketing Blog
We respect the search engines, and the search engines respect us. Why? Because we understand what they’re looking for. Check back for tips and our thoughts on everything search. We… [Read More]