The paid advertising options offered by social media platforms are some of the most powerful tools in the digital marketing world. For a minimal ad spend, you can:

  • Create positive brand experiences
  • Showcase products
  • Increase website traffic
  • Grow e-mail lists
  • Promote events
  • Run contests or giveaways
  • Generate leads
  • Drive sale

The average Facebook user spends more than 1,000 minutes per month (the highest engagement of any social platform). Of all of these social channels, SEOM has found the success of Facebook advertising to be unmatched thanks to audience targeting.

The basic targeting options are:

  • Location
  • Age
  • Gender
  • Language
  • Interests & behaviors
  • Connections
  • Email list targeting
  • Lookalike targeting

But the full targeting list is nearly endless. We’ve compiled just a few levels of targeting options in this list for your reference.

We pair strategic targeting with engaging creative to capture the attention of users. From carousels and single images to animations and videos, our creative encourages users to take action.

We test combinations of audiences and ad formats, measure the results, and optimize the campaigns to maximize performance.

Every business has unique objectives, and almost every digital goal can be supported by a paid social strategy. SEOM Interactive creates and optimizes paid social advertisements on the top social platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Reddit.

Discover the powerful benefits made possible by targeted, actionable social campaigns and leverage your social media to serve your business goals.

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