All Social Media Marketing is not created equal. The paid advertising options offered by Social Media platforms are some of the most powerful tools in the digital marketing world. For a minimal ad spend, you can:

  • Create positive brand experiences
  • Showcase products
  • Increase website traffic
  • Grow e-mail lists
  • Run contests or giveaways
  • Generate leads
  • Drive sales

The average Facebook user spends more than 1,000 minutes per month (the highest engagement of any social platform). Of all of these social channels, SEOM has found the success of Facebook advertising to be unmatched thanks to audience targeting.

The basic targeting options are:

  • Locations
  • Age
  • Gender
  • Languages
  • Interests & behaviors
  • Connections

But the list is nearly endless. We’ve compiled just a few levels of targeting options in this list for your reference.

Any form of content can benefit from audience targeting. Whether it’s a basic text post, images or fliers, events, videos, or lead generation, you can tailor your targeting so that the right eyes are seeing your content every time with just a small ad spend.

We test combinations of audiences and ad formats, measure the results, and then optimize the campaigns to ensure your ads reach the right users.

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Every business has unique objectives, and almost every digital goal can be supported by a creative paid social strategy. SEOM Interactive creates and optimizes paid social advertisements on the top social platforms, including Facebook, Instagram, Twitter, and Pinterest.

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Discover the powerful benefits made possible by targeted, actionable social campaigns and leverage your social media to serve your business goals. Call today for a free consultation.