Running a lead generation campaign on Facebook places ads in front of users and gives them the opportunity to connect with businesses directly by submitting a lead form. To drive more business for one of our home improvement clients, we incorporated Facebook ads as a supplemental lead generation channel.
Using strategic targeting and high quality creative content, we implemented a Facebook campaign highlighting the client’s services and customer testimonials.
Videos are more eye-catching than still images, so we designed a short motion graphic that featured the client’s slogan. The caption featured a concise summary of the company objective and services.
Using an objective of lead generation, the call to action brought users to a lead form which initiated an appointment for a free estimate.
We wanted to maximize the return and limit the learning phase on a limited budget so we refrained from being too narrow in the targeting. We targeted the zip codes that the client services, and narrowed the audience based on age.
With a modest monthly ad spend, we are able to generate steady lead flow, making Facebook a consistent lead source for the client. Within a 6 month period, the ads resulted in 29 leads at less than $50 cost per lead.
cost per lead