An interior designer client was planning an in-person event and needed help filling the seats. We recommended a paid social strategy to generate awareness of the local event.
The client provided a digital flyer they had already designed, which we reformatted for various ad placements including Facebook and Instagram reels and stories.
We had already been managing the client’s overall Paid Social strategy, and had success targeting an audience of females between the ages 35-65+ who have an interest in luxury items. Using the same target audience, we served the ad with a modest budget.
In only 3 days of running the ad, the event sold out.
The ad reached just under 1,300 accounts, received over 665 engagements, including 7 shares, and had 87 link clicks. The event ad’s click-through rate was nearly 3x higher than the direct lead gen campaign we were already running.
Hosting events is a great way to meet potential clients, and a Paid Social strategy can be the difference in filling seats even with a small ad spend.