Robert Spinrad, our Associate Director of SEO, was featured on The Unscripted SEO Podcast, hosted by Jeremy Rivera. The pair spoke about how Robert got his start in SEO, the challenges and opportunities that AI & LLMs present, and how SEOs who have spent years doing things the right way need to separate themselves from the recent explosion of self-proclaimed AI-SEO experts.
“This was my first podcast experience, so thanks to Jeremy for having me on!” said Robert. “It’s always nice to connect with a colleague and talk about where the industry is heading, especially when it comes to something as important as AI visibility and transparency.”
Key takeaways from the conversation:
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- Give LLMs reasons to trust and cite your business in the search results.
- Be wary of those who refer to themselves as AI experts.
- Website traffic is great, but leads and revenue are better measurements of success.
Watch the full interview here:
July 6, 2026