Twas the night before our holiday break, and all through the office,
Not a creature was stirring, since we work from home staying cautious.
The strategies were implemented online with care
In hopes that results soon would be there.
The team was curled up, full of egg nog they drank
While Teeny swam ’round in his snowy fish tank.
And Mark in his Spidey tee, computer in his lap,
Had just set his Out of Office for his long winter’s nap
When out of the speakers there arose such a clatter,
Mark sprang from his chair to see what was the matter.
Emails from Melissa coming through in a flash.
A client relaunched their website? Our hard work could crash!
We have to act fast. We need all hands on deck
Since there’s so many pages and tracking codes to check.
Mark called Janine and Lauren Z for assistance.
He knew his team would dive in with persistence.
They called on Andy and Anna to resolve Google Ads.
Ryan got on the line to help work through their tabs.
Before they could blink, SEO Specialists came.
Nicole, Jo and Krista called the others by name:
Now, Kevin! Now, Michael! Angelica and Lynsdie!
Next, Steve! Then, Tyler! Manny and Mackenzie!
Jess, Spin and Tom all hopped on a Zoom call,
While Devonte and Katy worked on a URL overhaul.
With redirects in place to preserve organic ranking,
We fixed technical issues to prevent the site from tanking.
So onto the social strategy that’s been affected too.
With all these changes, the UTMs are askew.
Alexandra logged onto Facebook to update ad copy,
While Ian updated graphics to ensure nothing was choppy.
As Kass edited all of the social content links,
Brian and Chris prepared a newsletter quick as a wink.
The site’s coming along with the team working hard.
Not even a last minute redesign could catch them off-guard.
A holiday miracle in the works for our client!
Victoria and Lauren F. make sure the site is compliant.
Mel and Danielle draft a press release for the wire,
While Matt, Janelle and Jamie put out the call tracking fire.
Even the interns jumped in to help the work flow,
As the team took a quick break to watch the first flakes of snow.
Then back to their laptops, it was time to debrief.
Everything was working, the team sighed with relief.
Mark put the website through one final test,
And thanked everyone for being the best.
We heard him exclaim, our break is in sight!
Happy Holidays to all and to all a good night!
December 18, 2020