For e-commerce businesses, Shopping Campaigns showcase your products in the most prominent placements on the search engine results pages. Each ad displays your product images and price, and in some cases promotions and reviews. When clicked, the ad takes users directly to product detail pages where they can buy online directly from your website.
You only pay when a user clicks on your product and visits your website.
How It Works: SEOM Interactive will set up your product feed in Google Merchant Center and create a shopping campaign through Google Ads to promote your products. The budget is up to you, but we can make recommendations and deliver estimates to help you understand the level of activity you can expect from different budget levels.
With shopping ads, we don’t get to choose the keywords your products show up for; instead, an optimized product feed is the key to delivering your ads to qualified users. And to further improve the quality of the traffic, we regularly add negative keywords to prevent your products from showing up for unqualified searches (you don’t want to show up for “cheap coffee maker” if your product is high-end).
How You Pay: You are only charged when a user clicks on one of your product listing ads and comes to your website. We will manage, track, and optimize the campaign on an ongoing basis to generate the best ROI for your business.
Let us maximize your ROI on every click to your e-commerce website. Call today for a free consultation.