With more than 500 hours of video uploaded every minute and more than one billion hours watched every single day, YouTube is the world’s second largest search engine. Since YouTube is owned by Google, we have control over which users we want your YouTube ads to reach with targeting options like demographics, interests, placements, and even your own data segments. With these options at your fingertips, YouTube is a powerful channel for brand building and awareness.

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Any video uploaded to YouTube can be used as a video ad, and your ad can run in the following formats:

Skippable In-StreamIn-Stream video ads run on a Cost Per View (CPV) basis. Don’t worry about the “skip” button. You are only charged when a user watches 30 seconds of your video (or the full duration of the video if it’s shorter than 30 seconds long, or if the user clicks through on your video).

Non-Skippable In-StreamNon-skippable in-stream ads also play before, during, or after other videos. The difference is that they are only 15 seconds long, and the user does not have the option to skip the ad. Non-skippable ads run on a CPM basis, so you pay for every 1,000 ad impressions.

In-Feed Ads. In-feed video ads can appear on the YouTube search results page, alongside related YouTube videos, and on the YouTube mobile homepage. The ad itself will consist of a thumbnail image from your video with some text. In-feed video ads run on a cost-per-click (CPC) basis, where you only pay if the user decides to click on the thumbnail to watch your video.

Bumper Ads. Bumper ads are useful when you want to reach users with a brief and memorable message. They are 6 seconds in length and can play before, during, or after other videos. Users do not have the option to skip the ad. Like non-skippable in-stream ads, bumper ads run on a CPM basis.


When running video ads on YouTube you have complete control over your advertising budget, the videos and the ad formats you choose to use. And with YouTube’s robust suite of audience targeting capabilities, you can be sure that your ads are getting in front of the right users.

Don’t have the budget for video production? SEOM can help build short videos that promote your products or services.

Interested in YouTube Ads?

If you’re interested in learning more about running ads on YouTube, contact us for a free video advertising consultation.

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