54% of product searches across the entire internet now occur on Amazon. Amazon is where your audience is researching, browsing, and ultimately, buying. If you’re not advertising on Amazon, you’re missing out on more than half of your audience.

Amazon makes it really easy to advertise with them. Simply set a campaign to “Automatic” and Amazon will do the work for you, determining what searches to show your products for, which products to show, and when.

Letting Amazon automate your ads is a great way to save time, but it’s also really easy to spend your budget. Instead, you need a sound strategy behind your budget to maximize your return. That’s where SEOM’s experience comes in. We’ve been identifying the best keywords to drive sales for our clients for years; and with Amazon growing its advertising platform to accommodate hundreds of thousands of advertisers, it’s more important than ever to take control of your advertising dollars with a sound Amazon keyword strategy.

Whether you’ve tried placing ads on Amazon on your own but haven’t seen meaningful results or you have your inventory on Amazon but aren’t sure where to start with advertising, SEOM Interactive can help. If you would like to discuss, implement, or optimize Amazon ads, contact us today.