Local Services Ads connect your business with people who search on Google for the services you offer. You only pay when a customer calls, books, or messages you directly through the ad. LSAs show at the top of the search results, but they differ from traditional PPC ads. Check out these frequently asked questions to learn more about LSAs:
What’s the difference between PPC and LSAs?
While both platforms are versions of paid advertising through Google, PPC is a pay-per-click service, meaning you pay every time someone clicks on your ad, even if they don’t contact you at all. With LSAs, you only pay for the leads you receive, not the clicks your ad generates.
How do I set a budget?
You can set a weekly budget or set a max cost-per-lead budget.
What determines rankings in LSAs?
Local Services Ads ranking factors include your budget, the size of the area you are targeting, your responsiveness to customer inquiries & requests, and your profile quality which includes your rating and number of reviews.
How does the dispute process work?
If you receive a lead that you believe you should not have been charged for, you can choose to dispute that lead for the following reasons: job not served, location not served, wrong number or sales call, spam or bot, duplicate lead, incorrect business. If your dispute is approved, your account will be credited back the amount of that lead.
Do Message leads cost the same as Phone leads?
No. According to Google, Message leads are priced at 50% of Phone leads.
Do you need to have a physical location?
No. Service area businesses are eligible to run LSAs.
How will this impact my SEO and PPC leads?
It’s possible that adding LSAs to your digital marketing strategy could reduce the quantity of leads from organic and paid search. LSAs are positioned at the top of the search results above the standard PPC text ads and organic search results.