Email Marketing Campaigns for CertaPro Painters®
Staying in touch with your previous customers plays an important role in any business, especially home improvement. One way franchise owners can accomplish this? Email marketing. It’s a simple and effective way to keep previous customers informed about your business, showcase recent projects completed in the community, and offer special discounts.
According to the Harvard Business Review, retaining customers is 5-25 times cheaper than acquiring new customers. When you invest in email marketing, you’re able to build long-lasting relationships while generating repeat business and referrals.
SEOM Interactive is one of two corporate-approved email marketing vendors. We currently manage email marketing campaigns for 40+ CertaPro® franchises and have a track record of proven results. Our email campaigns have helped franchise owners maintain a line of communication with their customer base, in addition to obtaining new painting estimate inquiries.
If you’re thinking about adding an email marketing campaign into your digital marketing strategy, SEOM Interactive can help.
Every email newsletter is carefully crafted to reinforce the CertaPro® brand. Using branded templates helps maintain consistency of the CertaPro® image and brand voice across all marketing channels. Take a look at our email examples below.
Our email marketing plan is completely customizable to meet the needs of your franchise and the wants of your customers in an extremely targeted way. Whether you want to reach residential customers, commercial customers, or both, we can include content tailored to that audience’s interests.
Connect with your list of previous customers in your local market with a personalized email, which can feature:
- Specific service highlights
- Specials and promotions
- Examples of local projects in your target area
- Case studies
- Frequently Asked Questions
- Industry news
- and more!
CUSTOMIZABLE DELIVERY SCHEDULE
With our email marketing campaigns, you have complete control over how often you send out newsletters. Not sure which delivery schedule to choose for your business? We recommend choosing a monthly or quarterly distribution plan so that you’re not overwhelming your customers. Instead, you’re providing them with the essential information and updates they need. Our account managers and email marketing specialists will help you plan out your content according to a schedule that aligns with your goals.
We send these carefully crafted emails to your previous customer database, and we can also help you grow your email list by including a newsletter sign up form on your website.
We share a comprehensive but easy-to-read report each month to recap key performance stats, including user engagement, open rates, lead generation, and more. These reports offer simple and meaningful insights into your campaigns.
Hear What Franchise Owners Are Saying About Our Email Marketing Efforts
“Just started SEOM’s customized email marketing program with previous customers and previous prospects. Within the first month, we landed a $9,000 job ‘on-the-spot’ with a repeat customer who said the email reminded her to get in touch with us. While we probably would have landed the work eventually anyway, the email program is directly responsible for landing it now vs. who-knows-when. Great return after only the first batch of emails.” – Randall Kramer, CertaPro Painters® of Ashland, MA
“Excellent Customer Service! We have worked with Lauren and Mark and their team for 7 years. They are very knowledgeable and helpful. They are very responsive when I have a question. They stay on top of what’s new and our email campaigns are always informative and have good results! They are great to work with!!” – Cindy Mastronardo, CertaPro Painters® of the Great Valley and West Chester