Cenova Local SEO & PPC Case Study

Maximizing Google Strategies for the Small Business

Company: Cenova Snow & Ice Solutions serves the Greater Philadelphia Region  by providing snow removal services

With a limited budget in hand, Cenova wanted to increase their exposure in the Greater Philadelphia Region for “snow removal services.” At the time, they lacked any search engine presence whatsoever.

Requirements: Increase natural search engine rankings for keywords

SEOM Solutions: We optimized two search engine strategies for Cenova: Local SEO & Local PPC.

PPC. SEOM created a relevant, high-quality Google AdWords campaign focusing on desired target areas. Cenova’s campaign depended heavily upon seasonality. We increased the budget during peak snow season, a decreased during the off season.

SEO. To improve Cenova’s natural search engine presence, we optimized the website and looked for local and industry link building opportunities to increase rankings for relevant and competitive terms. We claimed Cenova’s map listings in Google, Bing and Yahoo, and other highly relevant location citations. We also optimized Cenova’s YouTube videos.

Results: SEOM Interactive achieved a first-page natural search engine presence:

• 1^st page map listing for local searches
• 1^st page ranking for key local terms like ‘Philadelphia Snow Removal” and “Philadelphia Snow Plowing”
• 1^st page ranking on YouTube video

When you Google “Philadelphia Snow Removal” during the winter months, Cenova displays four times (including their PPC ads). This gives users searching for their services four opportunities to use Cenova for their snow removal needs.