Link building is a fundamental part of our approach to SEO. While Google’s algorithm uses hundreds of signals to rank websites, hyperlinks (or backlinks) are one of the most important signals to boost your website’s rankings, referral traffic, and brand awareness.
An easy way to think about this is in terms of a popularity contest – generally, search engines view links as votes. The more credible links you have pointing back to your website from other websites, the more trustworthy Google deems your site to be – giving you an edge over your competitors in terms of ranks.
While your website will naturally gain some links over time without you needing to do anything, the majority of link-building is manual – and no two link building strategies are the same.
Content creation is an integral part of this – whether it’s creating on-site assets that other websites will want to link to, or crafting content to place directly on other websites in the form of guest blogs, whitepapers, expert commentary, and more.
We’ll also analyze your competitor’s backlinks and use this intelligence to target those same backlinks.
Over time, this effort to build a strong, varied link profile will pay-off in terms of an increase in rankings and awareness, and therefore an increase in quality traffic to your website.
Maximize your ROI on every click with a link building strategy. Contact us any time for a free consultation.