Growing YouTube Subscribers
with In-Feed Ads

Growing a YouTube channel isn’t just about creating great content—it’s about getting that content in front of the right audience. To support our client’s goal of increasing video visibility and expanding their subscriber base, we launched a series of YouTube in-feed ad campaigns. 

Results at a Glance

• Total Spend: $8,798.72
• Video Ads: 18
• Total Views: 82,162
• Average CPV: $0.11
• New Subscribers: 473
• Cost per New Subscriber: $18.60

Why Views Matter

Having videos with strong view counts helps establish credibility and authority on YouTube. View numbers not only boost organic discovery but also encourage potential subscribers to engage with the channel.

Through YouTube in-feed ads, we positioned the client’s videos directly within relevant search results and “watch next” feeds, where targeted users are actively looking for related content.

Earned Metrics: Turning Paid Views into Organic Growth

A key strength of YouTube in-feed advertising lies in its ability to trigger earned engagement (organic activity that happens after someone views a paid video ad). These include secondary actions such as watching more videos on the channel, subscribing, liking, or saving videos to playlists.

Our campaigns generated:

• 1,792 earned views (viewers exploring more of the channel’s content)
• 649 earned likes (expressing positive engagement and approval)
• 139 playlist additions (indicating intent to revisit or share content)

These earned actions represent the ripple effect of paid media. Every earned view or like extended the campaign’s impact without additional ad spend, improving cost efficiency and reinforcing YouTube’s engagement signals.

This means the campaign didn’t just drive short-term metrics, it helped fuel sustained channel growth through audience discovery, algorithmic reinforcement, and ongoing engagement.

Conclusion

By focusing on discovery-based in-feed ads and carefully segmented audiences, we helped our client grow their YouTube views, engagements, and subscribers.

Examples of YouTube in-feed placements: